The Fujifilm Instax Square SQ40 is a compact instant camera shooting the newer Instax Square format, which yields wider square prints with a vintage Polaroid look. PCMag's Jim Fisher described the analog process, where the image surfaces gradually 90 seconds after the shutter fires. Camera Labs' Gordon found it close to the SQ1 model but dressed up more seriously. A built-in flash and viewfinder are included, and it runs Instax Square film at 10 prints per cartridge. Reviewers pointed to the two limits: Square film only, and a price above the alternatives.
- — Uses fully analog process with prints emerging 90 seconds after shooting
- — Produces wider square prints reminiscent of vintage Polaroids
- — Includes built-in flash and viewfinder for easy framing
- — Limited to single print shape (cannot use Mini film)
- — Relatively expensive compared to other instant cameras