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Head-to-head · Best Instant Cameras

Fujifilm Instax Square SQ40 vs Polaroid Now+ Generation 2

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

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The short answer

Fujifilm Instax Square SQ40 and Polaroid Now+ Generation 2 score essentially the same (4.0 vs 4.0). Pick the one whose trade-offs match your priorities — the strengths and watch-outs below are where they actually differ.

Fujifilm Instax Square SQ40
Ranked #3 in Best Instant Cameras
Fujifilm Instax Square SQ40
6 sources$249as of Jul 31

The Fujifilm Instax Square SQ40 is a compact instant camera shooting the newer Instax Square format, which yields wider square prints with a vintage Polaroid look. PCMag's Jim Fisher described the analog process, where the image surfaces gradually 90 seconds after the shutter fires. Camera Labs' Gordon found it close to the SQ1 model but dressed up more seriously. A built-in flash and viewfinder are included, and it runs Instax Square film at 10 prints per cartridge. Reviewers pointed to the two limits: Square film only, and a price above the alternatives.

Strengths
  • — Uses fully analog process with prints emerging 90 seconds after shooting
  • — Produces wider square prints reminiscent of vintage Polaroids
  • — Includes built-in flash and viewfinder for easy framing
Watch-outs
  • — Limited to single print shape (cannot use Mini film)
  • — Relatively expensive compared to other instant cameras
$249 · Check Price on AmazonFull review →
Polaroid Now+ Generation 2
Ranked #4 in Best Instant Cameras
Polaroid Now+ Generation 2
3 sources2 derived$139.99as of Jul 31

The Polaroid Now Generation 2 hands you a nostalgic instant camera with a few modern conveniences. Reviewers praised the double exposure mode and retro styling, calling it a good starting point for anyone new to instant film. It has a built-in battery, charges over USB, and ships with a picture frame and lanyard. The build reads plasticky and heavy to some, but reviewers agree the Polaroid character comes through with better functionality behind it. Beginners looking for an accessible way in will do well; serious photographers who want advanced controls won't.

Strengths
  • — Double exposure mode feature for creative photography
  • — Built-in battery with USB charging capability
  • — Retro aesthetic with colorful design and vintage-inspired look
Watch-outs
  • — Plastic feel and heavy build may not appeal to all users
  • — Requires charging unlike older models with battery-pack film
$139.99 · Check Price on AmazonFull review →

Derived means the reviewer published no score, so one was inferred from their written verdict. Everything else is a number the publisher printed. How we rank.

How they stack up

Fujifilm Instax Square SQ40

While the Fujifilm Instax Mini Film Twin Pack offers broader compatibility, the SQ40 camera uniquely produces wider square prints with a vintage aesthetic. Compared to the Polaroid I-2, it lacks advanced manual controls but provides a simpler, more analog experience. Unlike the Lomo Instant Square, it doesn't support dual formats or creative exposure modes, making it more straightforward for casual users.

Polaroid Now+ Generation 2

The Polaroid Now+ Generation 2 offers a retro aesthetic and double exposure mode that the Mini 12 lacks, but it's more expensive and less reliable than the SQ6. Compared to the Evo, it's more analog and lacks digital connectivity, though it's more affordable than the LiPlay Hybrid. Unlike the SQ1, it's less compact and more expensive for similar functionality.

Specs side-by-side

SpecFujifilm Instax Square SQ40Polaroid Now+ Generation 2
Film FormatInstax Squarei-Type film
BatteryCR2 lithium—
ColorThree options—
Lens2components, 2elements, f = 65.75mm, 1:12.6Optical grade PC and Acrylic lens, coated
FlashBuilt In FlashBuilt-in automatic flash
Focusing0.5m to infinity—
Weight453g0.78 kg
Battery Type—Built-in rechargeable
Shutter Speed—Custom design shutter system, using precision step motor for shutter
Dimensions—150.2mm x 112.2mm x 94mm
Connectivity—Bluetooth
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