Verdict
Head-to-head · Best Blenders for Smoothies

Ninja Professional Plus BN701 vs Vitamix Explorian E310

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

Verdict is reader-supported. As an Amazon Associate we earn from qualifying purchases. Some links on this page are affiliate links — if you click through and buy, we may earn a small commission at no extra cost to you. Our ratings are sourced from independent publications, not sponsors.
The short answer

Vitamix Explorian E310 comes out ahead by a clear margin (3.8 vs 4.5). The gap is mostly about one-to-three-person households who want Vitamix smoothie quality without paying flagship 5200 prices — read the strengths below before deciding.

Ninja Professional Plus BN701
Ranked #5 in Best Blenders for Smoothies
Ninja Professional Plus BN701
3 sources2 derived$99.99as of Aug 1

The Ninja Professional Plus BN701 is the budget pick and America's Test Kitchen's value choice. 1400 peak watts, Total Crushing blades, and three Auto-iQ presets turn out excellent berry smoothies and milkshakes for around $100, though green smoothies come out with small pieces of kale left in. TechGearLab calls it "an absolute steal" for smoothie and blended-drink enthusiasts. Aimed at budget buyers who blend mostly fruit-based drinks.

Strengths
  • America's Test Kitchen's budget pick — "makes solid smoothies, crushed ice, and mayo, and it's relatively quiet"
  • 1400 peak watts and Total Crushing blades make excellent berry smoothies and milkshakes
  • Three Auto-iQ presets (smoothie, frozen drink, ice) for one-touch blending
Watch-outs
  • Struggles to fully puree leafy greens — small kale pieces remain
  • Louder and harder to clean than the Vitamix and Breville picks
  • Stacked blade assembly takes care to wash safely
Vitamix Explorian E310
Higher ratedRanked #2 in Best Blenders for Smoothies
Vitamix Explorian E310
3 sources1 derived$444as of Aug 1

The Explorian E310 is the value Vitamix. It gives you the brand's signature smooth texture and the same manual variable-speed control as the 5200 for around $100 less. TechGearLab scored it 85/100, above the 5200's overall score in the same rubric, and RTINGS calls it "remarkable for multi-purpose use." The 48 oz container is smaller, so it fits one-to-three-person households better than large families.

Strengths
  • Nearly Vitamix-5200-level smoothie texture for roughly $100 less — TechGearLab scored it 85/100
  • Same simple variable-speed control philosophy as the flagship, with a 2-HP motor
  • Compact 48 oz container fits more cabinets than the 5200's tall jar
Watch-outs
  • No smoothie presets — you run the dial manually
  • 48 oz jar is smaller than the 5200's 64 oz for big-batch households
  • Green smoothies take a little extra run time to reach silky texture

Derived means the reviewer published no score, so one was inferred from their written verdict. Everything else is a number the publisher printed. How we rank.

How they stack up

Ninja Professional Plus BN701

The power-per-dollar pick: around $100 with a bigger 72 oz pitcher than the Breville Fresh & Furious, and it crushes ice as well as anything here. But it leaves kale pieces the Breville's green-smoothie program smooths out, and it can't match the Vitamix 5200 or Vitamix Explorian E310 on texture or durability.

Vitamix Explorian E310

The value-Vitamix: nearly the Vitamix 5200's texture for about $100 less, but in a smaller 48 oz jar. Smoother and far more durable than the Breville Fresh & Furious and Ninja BN701; bigger and far more capable than the single-serve NutriBullet Pro 900.

Specs side-by-side

SpecNinja Professional Plus BN701Vitamix Explorian E310
Power1400W peak (1200W base)1491W (2 HP)
Capacity72 oz (64 oz liquid)48 oz
Speed Control3 speeds + PulseVariable 1-10 + Pulse
Programs3 Auto-iQ (Smoothie, Frozen Drink, Ice)None (manual)
Container MaterialBPA-free Total Crushing pitcherBPA-free Tritan
Dishwasher SafeYes (pitcher, lid, blades)Self-cleaning
Warranty1-year limited5-year full
Footprint17 in tall17.5 in tall docked
Voltage120V
Dimensions6.75 x 9 x 17.5 inches; 8.1 pounds11"D x 8"W x 18"H
Wattage1380W
← See the full ranking of best blenders for smoothies