Verdict
Head-to-head · Best Instant Cameras

Fujifilm Instax Square SQ40 vs Polaroid I-2

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

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The short answer

Fujifilm Instax Square SQ40 comes out ahead by a clear margin (4.0 vs 3.6). The gap is mostly about casual users wanting vintage-style square prints — read the strengths below before deciding.

Fujifilm Instax Square SQ40
Higher ratedRanked #3 in Best Instant Cameras
Fujifilm Instax Square SQ40
6 sources$249as of Jul 31

The Fujifilm Instax Square SQ40 is a compact instant camera shooting the newer Instax Square format, which yields wider square prints with a vintage Polaroid look. PCMag's Jim Fisher described the analog process, where the image surfaces gradually 90 seconds after the shutter fires. Camera Labs' Gordon found it close to the SQ1 model but dressed up more seriously. A built-in flash and viewfinder are included, and it runs Instax Square film at 10 prints per cartridge. Reviewers pointed to the two limits: Square film only, and a price above the alternatives.

Strengths
  • Uses fully analog process with prints emerging 90 seconds after shooting
  • Produces wider square prints reminiscent of vintage Polaroids
  • Includes built-in flash and viewfinder for easy framing
Watch-outs
  • Limited to single print shape (cannot use Mini film)
  • Relatively expensive compared to other instant cameras
Polaroid I-2
Ranked #9 in Best Instant Cameras
Polaroid I-2
4 sources2 derived$65.09as of Jul 31

The Polaroid I-2 sits at the top end of instant cameras, with LiDAR autofocus, full manual controls, and support for multiple Polaroid film types. Dan Bracaglia of DPReview covered it as a mix of modern camera technology and traditional design, with solid build quality and advanced features. YouTube reviewers report a different picture after extended use: film counter malfunctions and jamming. Advanced users who want premium instant photography will get their money's worth, but anyone after something basic or cheap won't.

Strengths
  • LiDAR autofocus system that works well in all lighting conditions including dim settings
  • Full manual controls with aperture priority, shutter priority, and full manual modes
  • Compatible with all Polaroid film types including i-Type, 600, and SX-70 film
Watch-outs
  • Internal battery is not removable and rechargeable only via USB-C
  • Shutter speed range limited to 30 sec to 1/250 sec with no bulb option
  • Camera has reported issues with film counter malfunctioning and jamming

Derived means the reviewer published no score, so one was inferred from their written verdict. Everything else is a number the publisher printed. How we rank.

How they stack up

Fujifilm Instax Square SQ40

While the Fujifilm Instax Mini Film Twin Pack offers broader compatibility, the SQ40 camera uniquely produces wider square prints with a vintage aesthetic. Compared to the Polaroid I-2, it lacks advanced manual controls but provides a simpler, more analog experience. Unlike the Lomo Instant Square, it doesn't support dual formats or creative exposure modes, making it more straightforward for casual users.

Polaroid I-2

The Polaroid I-2's LiDAR autofocus and full manual controls make it superior to the Polaroid OneStep 2 and Snap 2, which lack advanced focusing capabilities. Unlike the Fujifilm Instax Square SQ40, it doesn't produce square prints but offers more professional features. Compared to the Lomo Instant Square, it lacks creative exposure modes but provides better image quality and more reliable operation.

Specs side-by-side

SpecFujifilm Instax Square SQ40Polaroid I-2
Film FormatInstax Squarei-Type, 600, SX-70
BatteryCR2 lithiumInternal, USB-C rechargeable
ColorThree optionsBlack
Lens2components, 2elements, f = 65.75mm, 1:12.698mm f/8
FlashBuilt In FlashBuilt-in, with effective range 0 8.2 feet (0 2.5 meters)
Focusing0.5m to infinityLiDAR
Weight453g1.2 lb (563 grams)
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